The advert is selling sweets and it offers random objects that the sweet is shaped like.
The target audience is for any age really as it is sweets and every age eats them but the advert is for the older audience as in 16 to 50 because the young audience might not get it or find it funny and the older audience then 5o might not find funny just think it is silly.
The techniques used the man in the advert are that he is a football couch talking to his players and he saying all the different shape sweets like he is talking normal to his players so you know what’s in the bag of sweets and how random there are and it is a random advert which is what the product is
The strengths of this advert is that the audience likes it and finds it funny which is good because people remember it and is likely going to buy it and if there like the advert there will keep the advert on for the full time
The weakness is that it might be a bit silly for some people and might not get it really well and some people might.
http://youtu.be/gzuSOZN4T58
It’s a very sexual advert because there are four men and one woman three of them is standing round the one woman and one of the men is hold her down and two of the men are half naked
The denotations of this is that it is a poster and the connotations are that is sexy looks like men can get women when buying this product
I think the advert is saying that if you buy this product you can get the oppose sex and the advert is for teenagers and young adults
I think this advert is banned because it is someone been born with people do not like to see and the baby is shot out and though the widow which would hurt the baby that people don’t like and he fly’s though the air getting older which is not nice to see and at the end he fly s in to a grave and dies which shows that all life is death
The overarching principles of this Code are that advertisements should not mislead or cause serious or widespread offence or harm, especially to children or the vulnerable. Broadcasters are responsible for ensuring that the advertisements they transmit comply with both the spirit and the letter of the Code. All compliance matters (copy clearance, content, scheduling and the like) are the ultimate responsibility of each broadcaster. The ASA may decline to investigate where there is a dispute which, in its view, would be better resolved by another regulator or through the Courts.
Advertisements must not be harmful or offensive. Advertisements must take account of generally accepted standards to minimise the risk of causing harm or serious or widespread offence. The context in which an advertisement is likely to be broadcast must be taken into account to avoid unsuitable scheduling (see Section 32: Scheduling).
Children must be protected from advertisements that could cause physical, mental or moral harm.
Living individuals should be protected from unwarranted infringements of privacy. Broadcasters should respect an individual’s right to his or her private and family life, home and correspondence. Advertisements featuring an individual should not imply that that individual endorses a product if he or she does not (see Section 3: Misleading Advertising).
Ofcom
To ensure that generally accepted standards are applied to the content of television and radio services so as to provide adequate protection for members of the public from the inclusion in such services of harmful and/or offensive material.
To ensure that people under eighteen are protected
To ensure that material likely to encourage or incite the commission of crime or to lead to disorder is not included in television or radio services
To ensure that broadcasters exercise the proper degree of responsibility with respect to the content of programmers which are religious programmers? To ensure that religious programmers do not involve any improper exploitation of any susceptibilities of the audience for such a programmer.
To ensure that religious programmers do not involve any abusive treatment of the religious views and beliefs of those belonging to a particular religion or religious denomination.
To ensure that news, in whatever form, is reported with due accuracy and presented with due impartiality.
To ensure that the special impartiality requirements of the Act are complied with.
Number of complaints:
1
Agency:
Bray Leino Ltd
Complaint Ref:
A11-160752
Ad
A TV ad, for a spot treatment, stated “The only spot treatment with an anti-inflammatory, which helps stops your angry spots. It’s unique. Nothing else works like this. Nothing fights spots like Freederm Gel”.Issue
SkinMed Ltd, who said their Aknicare product contained four anti-inflammatories, challenged whether the claim “The only spot treatment with an anti-inflammatory” was misleading.task 2
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